First, make public content discoverable
Important pages should load normally over HTTPS, require no login and avoid robots.txt or noindex blocks. OpenAI uses OAI-SearchBot to discover pages for ChatGPT search. Allowing access is only an eligibility condition, not a promise of citation.
Provide a sitemap and ordinary clickable links from the homepage to key services and guides. Content hidden inside images, forms or complex interactions is harder for search systems to understand.
Organise service content around customer questions
Give each major service its own page and explain who it serves, the problem, the process, limitations and common questions. The goal is to answer a specific need, not repeat a keyword in every heading.
For example, an AI consultancy can explain automation, AI search visibility and AI marketing separately instead of listing three labels on one homepage.
Build verifiable brand information
Make the brand name, service area, contact details and company background clear. When real client work exists, explain the scope, method and results that can be verified.
Relevant industry directories, partner pages, editorial media and professional associations are generally more useful than large numbers of low-quality links. Do not manufacture reviews or customer conversations.
Measure with a method, not one screenshot
Keep a fixed question list and record the date, language, platform, mentions, competitors and cited sources. Test Traditional Chinese and English separately and expect normal short-term movement.
Also track AI referral traffic, branded search and qualified enquiries. More mentions without the right audience or business conversations still require a change in direction.
Which claims should you question?
Be cautious of anyone promising permanent control of ChatGPT rankings, a guaranteed number-one position or a hidden code snippet that forces recommendations. External providers do not control AI platform outputs.