How does AI search visibility work?
Traditional search presents links for the user to choose. Generative AI search combines multiple sources into a direct answer, sometimes with citations. A brand may be recommended, mentioned, described incorrectly or omitted.
Visibility analysis defines real customer questions, then records mentions, competitors, answer context and visible sources across platforms. Because answers vary, a single screenshot is weak evidence. Keep the question, platform, date and language, then retest consistently.
How do GEO, AEO, LLMO and SEO differ?
GEO usually means generative engine optimisation, AEO focuses on answering questions, and LLMO focuses on helping language models understand content. The labels vary, but the practical work overlaps: clear content, verifiable information, sound technical foundations and credible third-party signals.
SEO still matters. AI platforms need accessible pages and search indexes to understand public information, so crawlable HTML, service pages, internal links, sitemaps and site authority remain important.
What is different about Hong Kong?
Hong Kong businesses serve customers in Traditional Chinese, natural local phrasing and English. The same question can produce different sources and brands in each language, so English-only testing may miss the local customer experience.
Businesses may also need to monitor ChatGPT, Google AI, Gemini, Perplexity and DeepSeek separately because their data, search features and answer styles differ.
Where should a business start?
List 20 to 30 customer questions closest to revenue, covering discovery, comparison, trust and purchase. Check whether the website answers them clearly, then test current visibility for your brand and competitors.
- A dedicated page for each major service
- Consistent company, service and location information
- Real author, team or company background
- Direct answers to Hong Kong customer questions
- Verifiable cases, media or industry sources
- Important pages included in the sitemap and internal links